INDUSTRY: Creative & Tech (Community Building & Education)
LOCATION: Global
Adobe Live
THE CHALLENGE
When Adobe Live first reached out to us, they were struggling to build an engaged community on Instagram and didn’t have a clear direction on how to use the platform effectively. As the community-driven sector of Adobe, a Fortune 500 company in the creative and tech space, growing a thriving digital community was essential.
Although Adobe Live had been around for years on YouTube, their Instagram presence was inconsistent, sometimes going weeks without posting, with no clear content strategy. Even basic profile optimizations—such as bio setup and follower engagement—were missing. The team lacked the social media expertise needed to translate their community-driven brand into an Instagram presence that actively engaged and connected with their audience.
THE SOLUTION
We started with a consulting retainer, where our CEO and Head Socialista, Brittney Megann, met with the team biweekly to guide them on Instagram growth strategies, trend forecasting, and content scripting. As the Adobe Live team began seeing the impact of a structured social strategy, they decided to go all-in—handing over full Instagram management to our team.
Our approach included:
Full Social Media Management
Managing content strategy, posting, engagement, and community growth.
Community Management & Engagement
Responding to comments, DMs, and engaging with creators, complementary brands, and community members.
Trend Forecasting & Reels Strategy
Developing on-trend content ideas, scripting reels, and helping the team bring fresh, engaging content to life.
Creator & Ambassador Partnerships
Helping Adobe Live find and collaborate with brand ambassadors, influencer partnerships, and community leaders.
Content Series & Live Shows
Organizing Takeover Tuesday, Artist Spotlight Reels, and launching the Level Up Live Stream Series to spotlight creative journeys and showcase Adobe products in real-life applications.
Since taking over Adobe Live’s Instagram, we have:
THE TRANSFORMATION
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Grown the page from less than 5,000 followers to 50,000+ followers in just eight months.
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Increased engagement and community interaction, leading to more meaningful conversations and stronger brand connections.
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Boosted Adobe Live stream viewership on YouTube, driving more traffic and increasing conversions.
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Created a thriving broadcast channel, encouraging
real-time two-way communication with the community.
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Maintained consistently positive analytics, with continuous growth across all key social metrics.
WHY THIS PROJECT STANDS OUT
Unlike many brand accounts that struggle with engagement, Adobe Live’s transformation proves the power of strategic community building. By prioritizing content, engagement, and creator collaborations, we turned their Instagram into a true digital hub for creatives, allowing Adobe Live to extend its reach beyond YouTube and into an interactive social-first community.
THE KEY TAKEAWAY
A strong social media presence is more than just posting—it’s about fostering genuine connections. **Adobe Live’s success proves that with the right strategy, engagement tactics, and content execution, even a corporate brand can create a highly engaged, community-driven space that thrives online.