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Instagram’s New Carousel Update Could Change How You Create Content 👀💕
Instagram just rolled out a new carousel feature that gives creators, brands, and business owners another way to create more engaging content, tell stronger stories, and build deeper connections with their audience. Cue the pink, sparkly, stiletto-shaped confetti because you can now add captions to individual carousel slides! 👠🎉 And while that might sound like a small update, we think it opens up some really exciting opportunities for brands that care about next-level, out-
Jun 234 min read
The Marketing Secrets Top Hairstylists Don’t Talk About
In this blog post, we break down the marketing strategies hairstylists need to turn consistent posting into consistent bookings. You’ll learn how to position your services, create high-converting content, attract your dream clients, and use social media as a tool to grow your business.
Apr 293 min read
How We Support Beauty Brands
A few of our favourite ways to help you grow, glow, and stay booked and busy in 2026! ✨ In the beauty industry, your work can be absolutely incredible… but if your online presence isn’t reflecting that same level, you’re leaving bookings on the table. We’ve worked with beauty brands across industries like hair, injectables, lashes, and aesthetics, and one thing is always true: the brands that stay fully booked aren’t just talented… they’re positioned properly. At Socials & St
Apr 244 min read
Hacking the Instagram Algorithm in 2026
If you’ve been feeling like one week your content is on fire and the next week you’re questioning everything, you’re not alone. The Instagram algorithm has shifted again. But here’s the good news: You don't need to figure out how to beat it. You just need to learn how to understand what it is rewarding right now and start working with it instead of against it. Right now, Instagram is prioritizing behaviour and it's rewarding content that keeps people inside the app longer . S
Feb 164 min read
What Exactly Is a Brand Suite (and Why You Probably Don’t Have One Yet)?
Here’s the thing nobody tells you: having a logo is not the same thing as having a brand. We can’t even count how many clients come to Socials & Stilettos telling us they “already have a brand suite”, only to realize mid-onboarding that what they actually have is… bits and pieces. A logo here, a mood board there, maybe a Canva template and a color they vibe with. But an actual brand suite ? That’s something entirely different. And if you’re planning to outsource your market
May 29, 20253 min read
WTF Is a Full-Service Marketing Agency (And Do You Really Need One)?
Let’s be honest: the phrase “full-service marketing agency” gets tossed around a lot these days… but what does it actually mean ? And...
May 29, 20253 min read
SMM vs. Marketing Agency: What’s Actually the Better Move for Your Brand?
If you’ve ever found yourself spiraling on Google at midnight searching “do I need a social media manager or a marketing agency?” .....
May 26, 20253 min read
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