If you’ve been feeling like one week your content is on fire and the next week you’re questioning everything, you’re not alone. The Instagram algorithm has shifted again. But here’s the good news: You don't need to figure out how to beat it. You just need to learn how to understand what it is rewarding right now and start working with it instead of against it. Right now, Instagram is prioritizing behaviour and it's rewarding content that keeps people inside the app longer . S