INDUSTRY: Real Estate
LOCATION: Canada
Baxter Ryan Real Estate
THE CHALLENGE
The Baxter Ryan Real Estate team wanted to create fun, engaging, and branded digital content that could be used across social media and client interactions. They were looking for a creative way to enhance their brand presence online while also providing their audience with interactive and shareable content that aligned with their real estate brand identity.
THE SOLUTION
We developed a custom digital branding solution for the team in the form of branded GIF stickers, allowing Baxter Ryan Real Estate to stand out in a visually engaging and dynamic way. Our approach included:
Custom GIF Sticker Design
Creating a set of branded GIFs tailored to their real estate business, designed to be used across Instagram Stories, social media posts, and client interactions
Strategic Content Integration
Ensuring the GIFs matched the brand’s aesthetic and could be easily incorporated into their ongoing marketing strategy.
Client Engagement & Social Presence Boost
Providing their audience with a fun, shareable, and interactive way to engage with their brand on social media.
By implementing custom-branded GIF stickers, Baxter Ryan Real Estate saw an increase in social media engagement and brand recognition:
THE TRANSFORMATION
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An interactive branded content experience, allowing both the team and their clients to use and share their GIFs.
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A stronger digital presence, reinforcing their brand identity in a fun and creative way.
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A fresh and unique way to stand out in the real estate industry, beyond traditional static content.
WHY THIS PROJECT STANDS OUT
Real estate marketing is often highly competitive and traditional, but Baxter Ryan Real Estate took a creative and innovative approach by integrating branded GIF stickers into their strategy. This project highlights how custom digital assets can enhance brand visibility and create a more interactive and engaging audience experience.
THE KEY TAKEAWAY
Incorporating custom-branded digital assets like GIFs is an effective and innovative way to boost engagement, strengthen brand identity, and create a lasting impression. Baxter Ryan Real Estate’s success proves that even in industries like real estate, thinking outside the box can lead to fun, shareable, and engaging content that sets a brand apart.