INDUSTRY: Hair Salon & Beauty Services
LOCATION: Sudbury, ON
Beauty & Lively Co.
THE CHALLENGE
When Jen, the founder of Beauty & Lively Co., reached out to us, she was in the process of transforming her home salon into Sudbury’s go-to elevated beauty space. She had a vision but needed support in bringing her brand to life from scratch—from brand identity to content creation and launch strategy. Since Sudbury had never seen a salon of this scale before, it was crucial to position Beauty & Lively Co. as a premium beauty destination right from the start.
THE SOLUTION
We took a full-circle approach to create a stunning and cohesive brand presence, handling everything from brand development to launch execution:
Brand Identity Creation
Designing a custom brand aesthetic, including a logo, typography, and intentional colour palette that reflected the salon’s luxury feel.
Photoshoot & Content Creation
Organizing and directing a high-end brand shoot to capture the salon’s ambiance and services
Website Development
Building a visually stunning and user-friendly website to showcase Beauty & Lively Co.’s services and streamline appointment bookings.
Social Media Launch Strategy
Crafting high-quality launch content to introduce the salon and generate excitement for the grand opening.
THE TRANSFORMATION
The results of our branding and marketing efforts led to a powerful and successful launch:
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A fully realized brand presence, with cohesive visuals, messaging, and content that set the salon apart.
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A professional, high-converting website, giving the salon a strong online presence from day one.
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A seamless and engaging social media launch, leading to increased brand awareness and immediate bookings.
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Long-term brand sustainability, allowing Jen to maintain her branding with confidence as her salon continues to grow.
BEFORE
AFTER
WHY THIS PROJECT STANDS OUT
Unlike many salons that gradually develop their branding over time, Beauty & Lively Co. launched with a fully polished and professional identity from day one. This case study showcases how a strong brand foundation, high-quality content, and strategic launch planning can make an immediate impact in a competitive market.
THE KEY TAKEAWAY
When launching a new business, having a strong brand presence from the start can make all the difference. By investing in branding, high-quality visuals, and a seamless digital experience, Beauty & Lively Co. established itself as Sudbury’s premier beauty space, proving that first impressions are everything.