INDUSTRY: Market & Event Organization
LOCATION: Toronto & Montreal, Canada
Building Community Inc.
THE CHALLENGE
When Samantha, the founder of Building Community Inc., came to us, she was in the middle of a major transition—shifting her Instagram from a small business podcast page to a full-scale market and event organization brand. She needed a strategy to rebrand, reposition, and build credibility in a highly competitive industry. The goal was to not only grow her online presence but also increase vendor applications, land high-value brand partnerships, and establish Building Community Inc. as a leading market organizer in the GTA.
THE SOLUTION
We developed a full-scale marketing strategy to elevate Building Community Inc. and help scale its events and partnerships:
Brand Repositioning & Social Media Overhaul
Transitioned the page from a podcast-focused account to a fully branded market organization platform, optimizing its aesthetic, messaging, and content strategy
Partnership & Sponsorship Strategy
Secured high-value partnerships with brands like The Makers, Lindt, and Starbucks, increasing credibility and brand alignment
Community Engagement & Vendor Recruitment
Created a strategic engagement plan that resulted in increased vendor applications, long waitlists, and fully-booked events.
Event Coverage & Behind-the-Scenes Content
Attended and covered 20+ markets over a year, capturing high-quality event reels, behind-the-scenes content, and user-generated testimonials to build social proof.
Email Marketing & Lead Generation
Implemented an email marketing strategy to keep vendors engaged, promote upcoming events, and streamline application processes.
With our full-circle marketing approach, Building Community Inc. experienced rapid growth and brand recognition:
THE TRANSFORMATION
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Expanded operations beyond Toronto into Montreal, solidifying its position as one of the top market organizers in Canada.
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Vendor applications skyrocketed, with multiple markets selling out entirely.
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Engagement and brand awareness increased, turning the Instagram page into a go-to resource for small businesses looking for pop-up opportunities.
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Secured multiple in-kind sponsorships, allowing for elevated market experiences that stood out in the industry.
WHY THIS PROJECT STANDS OUT
This project was unique because we didn’t just grow an Instagram page—we built an entire brand identity and marketing ecosystem that led to tangible business growth. By combining social media, partnerships, event coverage, and email marketing, we created a full-scale marketing funnel that attracted vendors, partners, and attendees alike.
THE KEY TAKEAWAY
A strong brand is more than just visuals—it’s community, strategy, and execution. With the right marketing approach, Building Community Inc. grew from a podcast page into a leading market organizer in Canada, proving that with the right strategy, small businesses can turn their vision into an industry-leading brand.