INDUSTRY: Candles & Home Goods
LOCATION: Canada
Candelish
THE CHALLENGE
Candelish wanted to create a branded, interactive, and engaging way for customers to connect with their brand beyond just their physical products. They were looking for a unique digital branding solution that could enhance their social media presence and make their brand feel more dynamic and shareable.
THE SOLUTION
To help Candelish stand out and increase brand engagement, we designed a custom set of GIF stickers, allowing their audience to integrate branded, on-theme graphics into their own content. Our approach included:
Custom GIF Sticker Creation
Designing a collection of branded GIFs that aligned with the Candelish aesthetic and brand personality.
Social Media Strategy Integration
Ensuring that the stickers could be easily used by customers, influencers, and the brand itself to create shareable moments.
Community Engagement & Brand Awareness
Encouraging customers to use Candelish-branded GIFs when sharing their purchases, helping to create a sense of community and organic brand exposure.
The branded GIF stickers provided Candelish with a creative and engaging brand asset that drove organic engagement:
THE TRANSFORMATION
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A more interactive and dynamic social media presence, with customers using the branded GIFs in their stories and posts.
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Increased brand recognition, as the GIFs became a shareable touchpoint for Candelish’s community.
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A fun and creative digital branding element, making the brand feel more playful, accessible, and engaging.
WHY THIS PROJECT STANDS OUT
Branded GIFs are an innovative way to enhance customer experience, and Candelish was ahead of the curve in incorporating digital assets into their marketing strategy. By creating engaging, on-brand stickers, we helped turn Candelish’s audience into brand advocates, making every social media share a mini-brand awareness campaign.
THE KEY TAKEAWAY
Digital branding isn’t just about visuals—it’s about creating interactive and shareable experiences. Candelish’s custom GIF stickers allowed their audience to engage with the brand in a fun, modern, and organic way, proving that small, creative touches can make a big impact on brand visibility and community engagement.