INDUSTRY: Boutique & Fashion Retailer
LOCATION: Toronto, ON
Carriage Trade
THE CHALLENGE
Carriage Trade, one of Toronto’s oldest and most well-known boutiques, wanted to refresh its brand presence and increase visibility among a younger, fashion-forward audience. Despite being a heritage boutique with a rich history, it needed a modernized marketing approach to reconnect with existing customers and attract new shoppers. The goal was to boost brand awareness through strategic partnerships, influencer collaborations, and high-quality content.
THE SOLUTION
We created a multi-layered marketing and content strategy that positioned Carriage Trade as a heritage brand with a modern appeal:
High-Profile Media Features
Secured placements on CP24 and The Marilyn Denis Show, featuring products carried in-store to elevate brand visibility.
Influencer & Stylist Partnerships
Organized collaborations with local fashion experts such as Pooja Handa from 98.1 CHFI and Natalie Sexton, increasing exposure among Toronto’s trendsetters.
Print & Digital Marketing Campaigns
Assisted in the boutique’s first branded magazine, reinforcing its position as a luxury fashion destination.
High-Quality Content & Social Media Strategy
Enhanced social media presence through high-end product photography, video content, and storytelling-driven posts.
With our strategic marketing efforts, Carriage Trade successfully re-established itself as a go-to boutique for timeless fashion while appealing to a new generation:
THE TRANSFORMATION
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Increased media exposure, reaching a wider audience across television, print, and digital platforms.
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Stronger influencer collaborations, leading to an authentic and engaged community of fashion enthusiasts.
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A fresh and elevated brand presence, blending the boutique’s rich history with a contemporary, social-first approach.
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Higher engagement on social media, driving foot traffic and increasing customer interactions.
WHY THIS PROJECT STANDS OUT
Unlike other boutiques that rely solely on traditional marketing, Carriage Trade successfully blended legacy branding with modern marketing tactics. By securing high-profile media placements, influencer collaborations, and engaging storytelling content, we helped the brand maintain its heritage appeal while staying relevant to today’s fashion consumers.
THE KEY TAKEAWAY
Modernizing a heritage brand requires a strategic mix of traditional credibility and contemporary engagement. Carriage Trade’s success proves that by integrating media, influencer collaborations, and social-driven content, boutiques can maintain their legacy while attracting a new generation of shoppers.