INDUSTRY: Holistic Health & Wellness Clinic
LOCATION: Toronto, ON
Healthspace Collective
THE CHALLENGE
When Lynn, the owner of Healthspace Collective, reached out to us, she was struggling to create a marketing strategy that effectively showcased her diverse team of practitioners across multiple specialties. With a variety of health professionals—each offering unique services—it was difficult to create a cohesive brand message that resonated with their audience.
Their Instagram was heavily reliant on static graphics, lacked engagement, and didn’t reflect the personal, people-first nature of their business. The challenge was humanizing the brand, increasing brand awareness, and boosting client inquiries while spotlighting each practitioner in a way that felt seamless and strategic.
THE SOLUTION
We implemented a multi-faceted content strategy designed to bring Healthspace Collective to life and position it as a trusted wellness destination. Our approach included:
Monthly Content Days
Visiting the clinic for dedicated filming sessions with each practitioner, creating high-quality reels and short-form video content that highlighted their expertise, services, and personality.
Branded Video Strategy
Crafting custom-branded reels that aligned with Healthspace’s visual identity, ensuring a professional and cohesive look across all content.
Content Revamp & Strategy
Shifting their Instagram presence from static graphics to a video-first strategy, significantly improving engagement and relatability.
Community Engagement
Strengthening connections with their audience through consistent educational content, behind-the-scenes insights, and practitioner spotlights.
By implementing these key strategies, Lash Theory experienced a dramatic upgrade in its digital presence:
THE TRANSFORMATION
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Higher engagement rates as the audience became more connected to the brand and its practitioners.
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Increased patient inquiries and consultations, with clients frequently mentioning they discovered the clinic through social media reels.
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Stronger brand presence, shifting from an impersonal page to a highly engaging, authoritative, and community-driven account.
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More in-clinic conversations sparked by social media, with clients referencing content they saw online.
WHY THIS PROJECT STANDS OUT
This case study is unique because we successfully developed a marketing strategy for a multi-practitioner business, ensuring each expert had their own individual spotlight while still maintaining a cohesive brand presence. This approach is especially beneficial for businesses like salons, medical practices, or wellness clinics that need to market multiple service providers under one umbrella brand.
THE KEY TAKEAWAY
For service-based businesses, especially those with multiple professionals under one brand, the right content strategy can transform engagement, trust, and bookings. By shifting to a video-first, human-focused approach, Healthspace Collective was able to create a community-driven brand that attracted more ideal clients and strengthened its industry authority.
What Our Client Loved
Brittney and her team have been wonderful to work with. They really get to know you and your business and feel like your marketing BFF. They make it fun and easy and have brought our business to a whole new levels. We have a lot of people mentioning how much they love our social media since we started working with her and her team.
Lynne Racette