Kristin Garrity Therapy

THE CHALLENGE

Kristin Garrity is a registered psychotherapist who works at a wellness clinic that was previously supported by our agency. When Kristin came to us, she expressed that she didn’t feel like she had a place to show up authentically as the incredible therapist she is. Her Instagram was a scattered mix of personal posts, including her dog, baseball, and day-to-day life, with no clear direction or professional presence.

Kristin’s biggest challenge was visibility. People might have known she was a therapist, but her approach, values, and offerings weren’t being communicated anywhere online. Without a clear brand identity or platform, her only exposure came from clinic referrals or word of mouth. She needed a space to show up, inspire, educate, and ultimately be seen as an expert in her field.

We met Kristin through a previous client and were already deeply inspired by her unique, out-of-the-box approach to therapy. Unlike all of our other Iconic Brand Development Projects, this was like starting with a blank canvas, but one we already loved and saw immense potential in.

THE SOLUTION

We supported Kristin with a full Iconic Brand Development Package, including:

Visual Identity Design

Color palette, typography suite, logo suite, and overall aesthetic direction.

Brand Messaging

Defined how Kristin’s brand sounds, speaks, and positions itself (clear, relatable, empowering, and jargon-free).

Brand Imagery

Directed and styled a custom shoot, including updated headshots and branded photos

Platform Setup & Optimization

Instagram, Facebook, LinkedIn, and her Psychology Today listing were branded, optimized, and fully aligned with her new brand vision.

Her brand strategy focused on leading with value, creating digestible resources/tools, and sharing therapy insights that felt relatable and accessible while still communicating her professional authority. The tone was warm, inviting, and far from clinical. We made it easy for her community to understand the power of therapy and Kristin’s unique approach.

Following her launch, we transitioned into a monthly retainer that includes:

Monthly Content Planning
Reels Scripting + Content Days in The Content Lab
Infographic and Educational Graphic Creation
Full Content Calendar Management and Scheduling

In Kristin’s first month with us, she saw:

THE TRANSFORMATION

22,091.7% increase in reach in her first month
659.4% increase in profile visits
9.7% increase in followers

Most importantly, Kristin finally feels confident and aligned in how she shows up online. Her brand now matches the warmth, brilliance, and innovation she brings to therapy. With a beautifully branded presence and ongoing support, Kristin is consistently creating value-driven content that inspires her audience and attracts new clients.

WHY THIS PROJECT STANDS OUT

We already loved Kristin, but seeing her step into her own spotlight has been next-level inspiring. This project was about more than aesthetics. It was about helping someone we admire finally be seen in the light she deserves. Her desire to keep things relatable and passion for making therapy approachable shaped a brand that’s not only beautiful, it’s impactful.

THE KEY TAKEAWAY

Personal branding gives practitioners like Kristin the clarity and confidence to show up with intention. When you know what you stand for, what your message is, and how your visuals reflect your mission, showing up becomes easy, and consistency follows naturally. This project proves that branding isn’t just for businesses—it’s for anyone who wants to be seen, heard, and trusted as a leader in their space.

CHECK OUT MORE

Kristin Garrity Therapy

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