INDUSTRY: Boutique
LOCATION: Aurora, ON
Lemonberry
THE CHALLENGE
When Lisa, the founder of Lemonberry, came to us, she was looking to increase brand awareness and visibility across Canada for her boutique. With a strong local presence, she wanted to leverage strategic partnerships, influencer collaborations, and content-driven marketing to expand her reach beyond her physical store. Sustainability is a core value of Lemonberry, so it was important to align with like-minded brands and creators to enhance brand positioning. Additionally, Lisa had recently launched her online store and needed support in gaining traction and visibility.
THE SOLUTION
We implemented a partnership-driven marketing approach that helped Lemonberry strengthen its brand presence while reinforcing its commitment to sustainability:
Strategic Brand Partnerships
Secured collaborations with brands Lemonberry carries, such as Evio Beauty, where we organized an exclusive in-store pop-up and live demonstration with the brand’s founder, Brandi Leifso.
Influencer & Content Creator Collaborations
Connected Lemonberry with sustainability-focused influencers, such as The Eco Hub, to highlight the boutique’s eco-conscious approach
Event & Community Engagement Strategy
Helped organize and market a book signing event with cookbook author & instructor Charmaine Broughton, attracting both local customers and a wider audience.
User-Generated Content & Social Strategy
Encouraged and facilitated high-quality user-generated content, strengthening brand credibility and community engagement.
With our strategic partnerships and marketing support, Lemonberry saw a boost in brand recognition and customer engagement:
THE TRANSFORMATION
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Increased brand visibility beyond the local market, helping establish Lemonberry as a key player in the sustainable fashion space.
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Stronger influencer and brand relationships, creating lasting partnerships that continue to drive awareness.
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Successful event activations, leading to an increase in foot traffic, online orders, and brand exposure.
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A more engaged community, with customers and creators sharing content that amplified Lemonberry’s mission and values.
WHY THIS PROJECT STANDS OUT
Unlike traditional retail marketing, Lemonberry’s success came from leveraging partnerships as a core strategy. By connecting with brands, influencers, and community leaders, we helped create meaningful collaborations that drove authentic engagement and exposure.
THE KEY TAKEAWAY
Strategic brand partnerships and community-driven marketing are powerful tools for increasing visibility and credibility. Lemonberry’s success proves that by aligning with the right brands, creators, and events, boutiques can significantly expand their reach and create an engaged, loyal audience.