INDUSTRY: Boudoir & Lifestyle Photography
LOCATION: Toronto, ON
Michelle Batts Photography
THE CHALLENGE
When Michelle, the founder of Michelle Batts Photography, came to us, she was at a pivotal point in her business. She had been operating under Don't Be Negative Photography, a brand she had originally built with her sister-in-law, but she no longer felt connected to the name or direction. Michelle was transitioning into boudoir photography, a niche she was deeply passionate about, and needed a complete rebrand that aligned with her vision of empowering women through photography. She wanted to create a brand that felt bold, feminine, and high-end, while also attracting the right clientele.
THE SOLUTION
We executed a full-scale rebrand and content strategy to help Michelle transition into her new identity with confidence:
Brand Development & Identity Creation
Designed a brand that reflected Michelle’s personality and the empowering, confidence-boosting experience she provides for her clients
Brand Photoshoot & Creative Direction
Curated and directed a high-end branding shoot to establish a strong visual presence that resonated with her target audience
Social Media Strategy & Content Creation
Crafted a launch strategy with high-quality content, ensuring Michelle’s rebrand was received with excitement and engagement.
Website Overhaul
Revamped her website to match the new branding, aesthetics, and messaging, creating a seamless experience for potential clients.
Our strategic approach allowed Michelle Batts Photography to successfully transition into her new brand with immediate impact:
THE TRANSFORMATION
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Increased inquiries and bookings from ideal clients who resonated with her bold and empowering brand message.
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A strong and cohesive online presence, positioning Michelle as a high-end boudoir photographer.
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Boosted engagement and brand awareness, with a community that embraced the rebrand and its empowering mission.
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A website that not only showcased her work beautifully but also streamlined the booking process
WHY THIS PROJECT STANDS OUT
This wasn’t just a rebrand—it was a personal transformation for Michelle and her business. Unlike many photography businesses that evolve gradually, we helped Michelle completely redefine her brand identity with a powerful and strategic reintroduction to her audience. The result? A brand that now fully aligns with her passion and purpose.
THE KEY TAKEAWAY
Rebranding isn’t just about changing a name—it’s about creating a brand that reflects your evolution, vision, and goals. With the right strategy, businesses can seamlessly transition into their next chapter with confidence and success.