INDUSTRY: Custom Acrylic Signage & Event Decor
LOCATION: Ontario, Canada
North of Nine Designs
THE CHALLENGE
When Michelle, the founder of North of Nine Designs, came to us, she was looking to elevate her brand visuals and launch her website to create a professional and streamlined shopping experience. While she had already built a strong following on social media with over 80,000 followers, she had never done a professional brand photoshoot or had a dedicated website to showcase her work outside of Etsy. Her brand needed a cohesive visual identity and a home basewhere customers could browse, shop, and learn about her services.
THE SOLUTION
To help North of Nine Designs stand out and scale, we executed a comprehensive brand refresh that included:
Brand Photoshoot & Creative Direction
Organizing a highly curated brand shoot to capture elevated, high-quality visuals that truly showcased Michelle’s stunning custom acrylic designs.
Website Development
Designing and launching a modern, user-friendly website to give her business a strong online presence beyond Etsy.
Content Strategy
Creating a mix of photo and video content that aligned with her brand’s aesthetic and helped increase visibility.
Course & Digital Product Integration
Setting up a platform for Michelle to launch her courses and provide resources for fellow creatives looking to get into the signage and event decor industry.
Our work with North of Nine Designs led to major shifts in the brand’s digital presence:
THE TRANSFORMATION
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A fully functioning website that allowed Michelle to take her business to the next level and reduce reliance on third-party platforms.
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High-quality branded content that visually elevated the brand, making it more appealing to high-end clientele.
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A seamless customer experience, allowing visitors to browse her portfolio, shop her products, and learn more about her services with ease.
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A strong brand identity that positioned Michelle as an industry expert and helped her launch her digital course offerings.
WHY THIS PROJECT STANDS OUT
Many small businesses thrive on social media alone, but North of Nine Designs proved that having a professional brand presence outside of Instagram and Etsy is essential for long-term success. This project demonstrated the power of branding, high-quality content, and a well-built website in scaling a product-based business.
THE KEY TAKEAWAY
Your brand isn’t just about social media—it’s about building a sustainable, professional, and recognizable presence across multiple platforms. By investing in branding, high-quality visuals, and a strong online storefront, businesses like North of Nine Designs can successfully transition from social media success to long-term business growth.