INDUSTRY: Custom Hand-Painted Denim & Paint Parties
LOCATION: Toronto, ON
Original Genes
THE CHALLENGE
When Steph, the founder of Original Genes, first connected with us in 2020, she was looking for guidance on strengthening her social media presence and engagement strategy. As a creative entrepreneur specializing in custom hand-painted denim jackets and interactive paint parties, she wanted to attract a wider audience and create a highly engaged online community. While her business had a loyal following, her content strategy lacked the consistency and creativity needed to fully showcase her brand and artistic expertise.
THE SOLUTION
Over the years, we have worked closely with Original Genes, providing strategic social media consulting and content creation support to elevate her brand:
Social Media Strategy & Coaching
Conducting one-on-one strategy sessions to refine her content direction, engagement tactics, and storytelling approach.
Event Coverage & Content Creation
Capturing high-quality behind-the-scenes content from her custom jacket painting sessions and interactive paint parties and turning them into engaging social media reels.
Brand Growth & Engagement
Helping increase community interaction through strategic content planning, leading to more visibility and stronger audience connection.
Through our ongoing social strategy and creative direction, Original Genes has seen significant brand growth:
THE TRANSFORMATION
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A more cohesive and engaging content strategy, resulting in increased organic reach and stronger community engagement.
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Stronger social presence, positioning Steph as a leader in the hand-painted denim and creative events space.
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High-quality event content, allowing her to showcase her unique services in a dynamic and engaging way.
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Increased brand awareness and credibility, making Original Genes one of the most well-known custom denim brands in the GTA.
WHY THIS PROJECT STANDS OUT
Unlike traditional fashion brands, Original Genes blends artistry and experiences, requiring a marketing approach that highlights both. By combining social strategy, content creation, and live event coverage, we’ve helped create an immersive digital presence that reflects the brand’s creativity and uniqueness.
THE KEY TAKEAWAY
A strong brand isn’t just about selling a product—it’s about creating an experience and community. Original Genesproves that with the right strategy, content, and engagement tactics, creative entrepreneurs can scale their business, build an engaged audience, and turn their brand into a movement.