INDUSTRY: Beauty (Lash Extensions)
LOCATION: Port Perry, ON
Piano Inn & Cafe
THE CHALLENGE
When Christy, the owner of Piano Inn & Cafe, reached out to us, she was looking to elevate her brand’s social media presence and attract a younger demographic. While the inn and cafe were well-loved in Port Perry, their digital presence did not reflect the charm and quality of their business. Their content primarily consisted of low-quality photos and attempted video content that didn’t do the brand justice. They struggled with marketing their unique offering—an intimate inn and cozy cafe in a small-town setting—to millennials and Gen Z. Their Instagram lacked strategy, and their content didn’t effectively showcase the experience they offered.
THE SOLUTION
We implemented a dynamic social media strategy that focused on visually stunning, high-quality content and engaging storytelling. Our key initiatives included:
Content Revamp
Managing their Instagram feed and creating a visually cohesive, inviting aesthetic that better represented the brand.
Monthly Content Days
Organizing on-site photo and video shoots to capture the essence of the cafe, its delicious menu, and the boutique inn experience.
Reels & Short-Form Video Strategy
Producing high-quality, trendy reels to boost engagement and visibility.
Hallmark Suite Campaign
Conceptualizing and executing a creative Hallmark-themed suite inspired by the many Hallmark Christmas movies filmed in Port Perry. This included:
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Styling and launching the suite as a winter getaway.
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Collaborating with three influencers to create engaging content and host a photo shoot event to generate buzz.
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Leveraging the town’s reputation as a Hallmark filming location to drive brand awareness and attract holiday travelers.
With our strategic content approach, Piano Inn & Cafe experienced a significant transformation:
THE TRANSFORMATION
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Boosted brand awareness and visibility, with a surge in social media engagement and reach.
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A stronger, more aesthetic Instagram presence that truly reflected the charm of the business.
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Increase in younger visitors and staycation bookings, directly aligning with the new target audience.
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Increased foot traffic and engagement from locals and tourists alike, thanks to the Hallmark Suite campaign.
WHY THIS PROJECT STANDS OUT
This was a one-of-a-kind project because it combined social media marketing with experience-driven branding. The Hallmark Suite launch wasn’t just a marketing campaign—it was a unique way to tell a story, create an immersive brand experience, and engage both content creators and potential customers. It turned a small-town inn into a destination for travelers looking for a magical getaway.
THE KEY TAKEAWAY
Piano Inn & Cafe’s success story highlights the power of high-quality content, creative campaigns, and strategic partnerships in transforming a brand’s presence. By working with the right marketing team, small-town businesses can break through digital noise, attract their ideal audience, and turn their brand into a must-visit destination.