INDUSTRY: Drinking Games & Entertainment
LOCATION: Toronto & Chicago
PWRPLAY Creations
THE CHALLENGE
PWRPLAY Creations was founded by three friends who were tired of the same old drinking games. They saw a gap in the industry and wanted to create something that felt fun, fresh, and focused on connection — cue Controlled Chaos! When they came to us, their first game hadn’t officially launched yet. Their first shipment was still being manufactured and shipped.
The biggest challenge? How do you launch a product before you actually have it in hand? Their team had a few prototypes, but lacked the skills and capacity to create high-quality, engaging, and relevant content for social media. Their feed didn’t reflect the energy or personality of their brand, and without brand imagery, short-form video, or any real strategy, they didn’t know how they were going to launch this incredible new product.
THE SOLUTION
Our team stepped in to support PWRPLAY with their pre-launch and pre-sale strategy, focusing on:
Content Creation Support
We hosted monthly content days inside The Content Lab where we helped them produce:
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High-quality brand imagery
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Relatable, trendy Reels and TikToks
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Fun, user-generated style content that aligned with their brand vibe
Pre-Launch Marketing Strategy
We helped the team strategically plan out their content rollout leading up to the launch of Controlled Chaos in June.
Our goal was to generate hype and get people excited before the product ever hit doorsteps… and that’s exactly what we did!
Although it was a short-term engagement, the results were undeniable:
THE TRANSFORMATION
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A successful pre-sale launch with real orders before the game had officially shipped
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A strong brand presence online, with content that reflected the creators and the community they were building
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A library of high-performing UGC-style videos and photos they could use across platforms
This partnership gave them the confidence, clarity, and content needed to build momentum before their big launch!
WHY THIS PROJECT STANDS OUT
This wasn’t just any launch—it was a first-time launch from next-gen founders. And we had the opportunity to help them bring that vision to life, from an idea to a viral-ready presence on social media.
Creating high-quality, community-driven content before a product is actually on the market isn’t easy, but it’s what we do best.
THE KEY TAKEAWAY
You don’t need a massive budget or a perfectly polished brand to launch successfully—you need the right content strategy, the right team, and a whole lot of creativity. PWRPLAY proves that with a few sample boxes and a clear vision, you can generate pre-sale momentum and buzz before your product even arrives.