INDUSTRY: Personal Branding & Family Business Development
LOCATION: Northern California
R98
THE CHALLENGE
When Rachel Carter, a powerhouse momager and entrepreneur, came to us, she had a bold vision to build an interconnected brand ecosystem for her entire family. She wanted to develop and refine four unique yet cohesive brands—her own, her daughter’s, her son’s, and her husband’s—all under her main brand umbrella, R98. The challenge was to create individual brand identities that reflected each family member’s personality and business focus while maintaining a cohesive look and feel across all brands.
THE SOLUTION
We executed a multi-brand development strategy, ensuring that each brand had its own identity while seamlessly fitting into the larger R98 ecosystem:
Brand Identity Development
Created four distinct yet connected brand identities, including logos, typography, and visual themes for Rachel, her daughter, her son, and her husband.
Strategic Brand Positioning
Developed a cohesive brand architecture, ensuring that each business had a unique presence while complementing the others.
Content & Visual Strategy
Crafted branding elements that could be used across social media, websites, and marketing materials to ensure consistency.
Through our strategic branding approach, Rachel Carter and her family launched a fully interconnected brand system, setting the foundation for future success:
THE TRANSFORMATION
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Four well-defined and visually distinct brands, each standing strong on its own while fitting under the R98 umbrella.
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A seamless, professional brand experience, making it easier for Rachel and her family to market themselves across platforms.
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Clear brand messaging and visual consistency, helping them attract the right audience and establish credibility in their respective industries.
WHY THIS PROJECT STANDS OUT
This wasn’t just a typical branding project—it was a multi-layered brand ecosystem strategy that required creativity, strategic thinking, and a deep understanding of personal branding. By ensuring that each family member’s brand had its own unique identity while staying visually connected, we helped bring Rachel Carter’s vision to life in an innovative way.
THE KEY TAKEAWAY
Building a cohesive multi-brand ecosystem is all about balance—each brand needs to have its own voice and identitywhile feeling connected to the larger vision. Rachel Carter’s success proves that with a strong branding foundation, entrepreneurs can build multiple businesses under one umbrella, creating a powerful and scalable personal brand.