INDUSTRY: Med Spa
LOCATION: Chicago, IL
Skinnovatio GCB
THE CHALLENGE
When Ashley, the owner of two Skinnovatio GCB locations, reached out to us, she was struggling to create a social media presence that truly reflected her brand vision. The agency she was working with at the time was only scratching the surface—posting generic content that didn’t speak to her target audience and lacked trendiness and engagement. Additionally, her med spa didn’t have a distinct brand identity or aesthetic, making it difficult to establish a strong presence. Since the franchise itself didn’t provide comprehensive branding guidelines, she was essentially starting from scratch. Ashley’s ultimate goals were to boost patient interactions, build brand awareness, and increase bookings.
THE SOLUTION
One of the biggest creative hurdles we overcame was the lack of before-and-after client images due to privacy concerns. To work around this, we developed a strategy centered on informative and engaging content, reinforcing trust and credibility with the audience without relying solely on visual transformations.
Social Media Management
Posting five times a week, engaging daily on Instagram, and building strong connections with the local community.
Brand Refresh
Establishing a cohesive aesthetic and visual identity while ensuring alignment with franchise guidelines.
Partnership & PR Strategy
Securing media placements, including features in Ritz-Carlton Magazine and Destination Chicago to elevate brand credibility.
Paid Marketing Strategy
Managing boosted posts and paid ad campaigns to drive traffic and conversions.
Content Creation
Producing high-quality photos, videos, and graphics—including educational infographics, skincare tips, and expert insights—to position the brand as an industry leader.
Website & App Support
Assisting with website updates and app development to enhance the client experience and streamline online bookings.
When Socials & Stilettos took over, we implemented a full-scale marketing strategy tailored to Skinnovatio GCB’s needs:
With our comprehensive strategy in place,
Skinnovatio GCB has seen remarkable growth:
THE TRANSFORMATION
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Consistently increasing engagement rates on social media, with more inquiries and patient interactions.
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Stronger brand presence with an aesthetic and content strategy that attracts the right audience.
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Successful media features and brand partnerships that elevated their reputation within the beauty and wellness industry.
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Ongoing support and scalability, allowing us to adapt their marketing as their business grows.
WHY THIS PROJECT STANDS OUT
Unlike many med spas that split their social media presence across multiple locations, we streamlined Skinnovatio GCB’s branding under one cohesive Instagram page to maximize reach and consistency. This approach allowed both locations to benefit from a unified marketing strategy while still catering to their unique audiences. Additionally, our ability to provide an end-to-end marketing solution—spanning social, PR, content, and digital strategy—highlighted the power of working with a full-service agency that truly understands the beauty and wellness industry.
THE KEY TAKEAWAY
Skinnovatio GCB’s success story proves that when you work with a specialized, full-service marketing agency, you can elevate your brand beyond basic social media posting. By taking a holistic approach, even small businesses can implement high-level marketing tactics and land incredible opportunities that boost credibility and visibility.
What Our Client Loved
Socials & Stilettos is a dream to work with! Brittney, the Head Socialista is your go to girl for all things social media. She has helped our business tremendously LEVEL UP! Brittney and her entire team provide amazing ideas, create great content and are always staying on top of what's current to ensure your business is staying relevant. If you're looking for a team you can trust to help your ideas and dreams become a reality, don't snooze on them because you'll be missing out. Highly RECOMMEND!
Ashley Steeley