INDUSTRY: Resource Hub
LOCATION: Canada
Socialista Club
THE CHALLENGE
After years of helping beauty, fashion, and lifestyle brands elevate their businesses through high-level social media marketing and PR services, we noticed a common theme—many small business owners weren't quite ready to outsource to a full agency but still wanted expert guidance. These entrepreneurs loved our work at Socials & Stilettosand wanted a way to access our expertise without the full agency commitment.
The challenge? Creating a sub-brand within Socials & Stilettos that could seamlessly integrate into the existing brand while serving an entirely different audience. Sub-brands like this are rarely launched within the same platform as their parent brand, and the Socialista Club needed to feel like the approachable, relatable, and touchable "baby sister" of Socials & Stilettos—offering resources, education, and services designed specifically for small business owners newer in the space.
THE SOLUTION
We took a full-circle approach to bring Socialista Club to life as a sub-brand within Socials & Stilettos, ensuring it spoke directly to emerging entrepreneurs while maintaining synergy with our existing agency brand:
Brand Development & Design
Created a fresh, approachable, and visually distinct identity that seamlessly aligned with Socials & Stilettos while feeling more accessible for newer business owners.
Photoshoots & Content Days
Captured branded visuals that embodied the essence of Socialista Club—inspiring, supportive, and community-driven.
Custom Branded GIFs & Digital Assets
Designed branded stickers and assets to increase visibility, engagement, and relatability across digital platforms.
Offer & Launch Strategy
Developed clear, structured offerings that allowed small business owners to choose their own path—accessing education, templates, strategy calls, or lighter-touch services.
Website & Social Integration
Built Socialista Club into the existing Socials & Stilettos website and social media presence, creating a one-stop shop where businesses could select the level of support that fit their needs.
By successfully integrating a sub-brand within an existing agency, Socialista Club became a game-changing resource for small business owners:
THE TRANSFORMATION
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A seamless extension of Socials & Stilettos, allowing entrepreneurs to choose a customized path to work with us.
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A highly relatable and accessible brand, giving small business owners the tools and strategies they need without the full agency commitment.
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A fully branded and engaging experience, with strong visual identity, content strategy, and interactive digital assets.
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Increased engagement and conversions, as business owners finally had a space designed just for them, making expert marketing strategies more attainable and actionable.
WHY THIS PROJECT STANDS OUT
Unlike traditional agency expansions, Socialista Club was built as a sub-brand within its mother brand, Socials & Stilettos, while targeting a completely different audience. This project showcased the power of strategic brand positioning, proving that one brand can serve multiple audiences in different ways without diluting its impact.
THE KEY TAKEAWAY
A sub-brand can be just as powerful as its parent brand—when executed with strategy and intention. Socialista Club’s success proves that by creating a brand experience that is tailored to its audience, businesses can serve multiple customer levels without losing brand integrity or impact.