INDUSTRY: Home Organization & Lifestyle
LOCATION: Toronto, ON
Space in the City
THE CHALLENGE
When Nicola, the founder of Space in the City, approached us, she was looking for a way to build her brand authority and visibility while securing strategic long-term partnerships. As one of Toronto’s leading home organization experts, she had been featured in multiple media outlets but lacked a strong content strategy to position herself as an industry leader.
A key challenge was that many of her projects were confidential, meaning she couldn’t showcase traditional before-and-after transformations of her work. Without this type of content, marketing her services became more difficult. Additionally, Nicola wanted to attract more partnerships but needed a clear brand strategy to make that happen.
THE SOLUTION
We crafted a content-first marketing approach that allowed Nicola to showcase her expertise without revealing confidential client projects. Our strategy included:
Trending Video Content
Producing high-quality reels and short-form videos filmed in studio settings to showcase Nicola’s expertise with quick tips, tricks, and home organization hacks.
Personal Brand Positioning
Shifting the focus from just her services to Nicola herself, making her the face of the brand and building her personal credibility.
Partnership Strategy
Developing a long-term brand collaboration plan to secure valuable partnerships, including an ongoing collaboration with Neatfreak, where we filmed a branded content series for their marketing.
Community Growth & Awareness
Creating highly shareable, educational content to position Nicola as an industry authority while increasing audience engagement.
This strategic pivot led to incredible results:
THE TRANSFORMATION
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One of Nicola’s reels went viral, significantly boosting engagement and brand awareness.
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Stronger partnerships, with successful collaborations such as the Neatfreak reel series.
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Increased inquiries and brand visibility, with more ideal clients discovering Nicola’s services through her engaging, educational content.
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A well-established personal brand, making her not only a sought-after home organizer but also a creator and thought leader in the space.
WHY THIS PROJECT STANDS OUT
Unlike traditional home organization brands that rely on before-and-after transformations, we built a content strategy that showcased expertise without client photos. This approach is a game-changer for service providers who work in private settings, proving that you don’t always need traditional visuals to create an engaging and effective marketing strategy.
THE KEY TAKEAWAY
Your brand is more than your work—it’s your voice, expertise, and presence. By strategically positioning yourself as an industry leader and content creator, you can attract dream clients and brand partnerships while growing your online presence.