INDUSTRY: Custom Apparel & Streetwear
LOCATION: Toronto, ON
The 6 Customs
THE CHALLENGE
When Jake, the founder of The 6 Customs, came to us, he had a bold vision for his brand but needed support in bringing it to life from the ground up. He wanted to create an authentic streetwear brand that reflected Toronto’s culture while standing out in the competitive fashion space. However, the challenge was that the brand was entirely new, meaning it had no online presence, no visuals, and no strategy in place.
Jake needed an agency that could handle everything from branding and content creation to strategy and execution—turning his ideas into a fully realized brand identity.
THE SOLUTION
We built The 6 Customs from the ground up, executing a full-scale brand launch that included:
Brand Development
Defining the brand’s voice, values, and visual identity to ensure authenticity and connection with its audience.
Photoshoot & Creative Direction
Organizing a full-scale brand shoot, including model selection, shoot styling, and photoshoot direction to capture high-quality content for the launch.
Social Media Management
Crafting a strategic content plan to establish a strong presence across Instagram and other digital platforms.
Launch Content Creation
Producing a mix of photo, video, and behind-the-scenes content to introduce the brand in a dynamic and engaging way.
Our strategic approach resulted in a strong, cohesive brand presence that helped The 6 Customs stand out from the competition:
THE TRANSFORMATION
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Successful brand launch with visually stunning content that immediately captured audience interest.
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A strong and recognizable brand identity, aligned with the Toronto streetwear scene.
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High-quality visuals that showcased the uniqueness of the brand, elevating it beyond just a clothing line.
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A strategic content plan that allowed the brand to scale and attract its ideal audience.
WHY THIS PROJECT STANDS OUT
Unlike many streetwear brands that launch without a clear strategy, The 6 Customs was built with intention and strategy from the start. By developing a strong visual identity, high-quality content, and a social-first marketing approach, we ensured that the brand made a bold entrance into the market.
THE KEY TAKEAWAY
Launching a brand isn’t just about having great products—it’s about crafting an experience. By strategically developing a brand identity, creating high-quality content, and executing a thoughtful launch strategy, The 6 Customs was able to hit the ground running with a strong foundation and a clear path to growth.