Not Your Average Content Studio.
Welcome to Aurora’s one-stop content creation space for small biz owners and creators who are ready to ditch the DIY struggle and show up online as their most confident self.
Whether you’re craving support, strategy, or simply an aesthetic space to slay your socials, The Content Lab is your go-to destination for scroll-stopping short-form video content.
What Makes The Content Lab
Different?
We’re not a studio rental space.
We’re your content crew, creative director, and hype team… all rolled into one.
You don’t need to figure it out alone.
Who It’s For:
✔️ Feel awkward, stuck, or unaligned when filming solo
✔️ Want to create trendy, high-quality Reels without the overwhelm
✔️ Don’t have the space, lighting, or vibe to shoot at home
✔️ Are tired of wasting time on content that doesn’t convert
✔️ Want a boutique, social-first alternative to expensive production studios
Whether you’re camera-shy, time-starved, or just done DIY-ing, we’re here to support you every stilettoed step of the way.
Packages & Pricing
You don’t need to figure it out alone.
At The Content Lab, we offer two signature experiences:
Done-With-You
You bring your ideas, we bring the gear (and the energy).
You show up ready to create, and we film it all for you. Then we hand over your high-quality content so you can edit and post on your own time.
PACKAGE INCLUSIONS:
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2-hour session inside The Content Lab
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Filming support from a Junior Socialista
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Access to all props + aesthetic backdrops
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High-quality raw content delivered post-session
Done-For-You
Want to be totally hands-off? We’ve got you. We’ll plan, script, film, and edit your Reels — all you have to do is show up. Within 48 hours, you’ll have a folder full of magnetic, ready-to-post content designed to keep your audience coming back for more.
PACKAGE INCLUSIONS:
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Content Day Planning Questionnaire
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Full planning, scripting & Reels planning list
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2-hour session inside The Content Lab with on-site filming + direction from our team
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High-quality, professionally edited short-form content (ready to post)
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Final content folder delivered within 48 hours
How It Works
01
Choose Your Content Experience
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Done-With-You: You bring the ideas, we film.
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Done-For-You: We handle everything. You show up, we do the rest.
02
Book Your Session
Use our online calendar to pick your date, choose your package, and secure your spot.
03
Show Up & Slay
You’ll be supported by one of our Jr. Socialistas, who will be there to film, direct, and bring your vision to life. All sessions include access to our props, backdrops, and fully equipped aesthetic content studio.Plus, you’ll receive a Content Prep Guide before your session so you can feel totally confident and ready to create on your big day!
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Why pink?Believe it or not, pink wasn’t always our signature colour! When we first launched, we played it safe with a neutral palette because that’s what we thought a “successful” agency should look like. But as we evolved, we realized that the most iconic brands are the ones that stand out, not blend in. So, we stepped both stilettoed feet into what makes us us—bold, ultra-feminine, and unapologetically confident. Pink isn’t just a colour; it’s a statement. It represents power, femininity, and confidence—everything Socials & Stilettos embodies.
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Is Netflix’s “Emily in Paris” a true representation of what it’s like to work in a marketing agency?Yes and no! Working in marketing is so much fun and full of creativity, but “Emily in Paris” doesn’t quite show the blood, sweat, and stilettos that go into building and executing powerhouse campaigns. Marketing is more than just aesthetics—it’s analytics, strategy, and teamwork. But at Socials & Stilettos, we do believe in making the work just as fun as it is rewarding. From collaborating on exciting campaigns to traveling for industry events (yes, we do get to jet-set! San Francisco, anyone?), working in a marketing agency is an incredible experience. It’s also just a lot of hard work!
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Does Brittney really drive a pink car?Short answer? Yes! She drives a 2001 convertible Mustang, and if you see her zipping around Toronto or the GTA, don’t be afraid to stop and say hi!
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Do you work with companies outside of Toronto?Absolutely! We work with brands globally, with most of our clients based in Canada and the U.S. Depending on the project, we’ll either travel to your business or work with you remotely—whatever makes the most sense for your brand and goals.
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What’s your view on using AI in marketing?This is a loaded question! We see AI as an amazing tool in our marketing toolkit, but not the whole toolbox. We love using AI to streamline workflows—whether that’s condensing reports or helping us structure our thoughts. But at the end of the day, nothing replaces the connection and impact of a real, organic voice. That’s why every piece of content we create is curated by one of our expert Socialistas to ensure it’s strategic, on-brand, and packed with personality.
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How do you prioritize diversity in marketing?Diversity and inclusion aren’t just buzzwords for us—they’re non-negotiables. We’re always looking for ways to create inclusive content, whether that means using skin tone-neutral emojis, ensuring our influencer partnerships represent a diverse range of backgrounds, or expanding our knowledge on how to make marketing more inclusive. Prioritizing diversity is a team-wide commitment, and we hold ourselves accountable in every campaign we create.
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Do you accept interns?Yes! We’re always on the lookout for fresh talent to join our team of creatives. If you’re passionate about marketing, social media, and content creation, we’d love to hear from you! Click here to apply for our next cohort!